It’s an age-old refrain — adults claim that kids today are completely different from when they were growing up, usually for the worse. And that claim often extends to the TV shows that kids are exposed to – more sex, less depth, endless shows about celebrities and reality TV show stars.
But hasn’t Hollywood always glamorized being rich and famous? The pursuit of fame is embedded in the fabric of our society, in America – every person, no matter where they come from, is supposed to have the opportunity to become successful and achieve to their fullest extent.
So maybe adults are just waxing nostalgic about the past, and things really haven’t changed that drastically. Our study, completed at the Children’s Digital Media Center@LA and just published in Cyberpsychology here, suggests otherwise.
We took a look at the top two shows for tweens, age 9-12, in one year of the last 5 decades. Children at these ages are beginning to form their values, as they move from their families being the most important sphere of influence to peers and other forces outside of the home gaining more influence.
We found that the most important value of tween television shows in 2007 is fame, out of a list of 16 values. Moreover, in every other decade, from the sixties to the nineties, fame ranked at the bottom of the list! So, in just one decade, from 1997 to 2007, fame went from being the least important value to the most important value. In stark contrast, community feeling, number one or two in every other decade, dropped to number 11 in 2007. The table below shows the ranking for each decade, keyed to the 2007 ranks.